The Top 10 OTT Content Streaming Platforms in India 2022
Introduction – What is an OTT Platform?
OTT platforms are a new way for content creators to distribute their content. They are mainly used by creators who have a large following on social media and want to monetize their content.
OTT platforms offer a lot of benefits for the creators. It provides them with the opportunity to make money from their own work and not rely on advertising revenue from other platforms, like YouTube or Facebook. Moreover, it allows them to create more engaging content that is not limited by social media algorithms and reach out to more people than they would be able to do on those platforms.
How Video Streaming is Changing the World
Video streaming has become a major part of the way people consume content. Netflix, Hulu, and Amazon Prime have all been around for years and have changed the way we view television. The amount of original content being produced is exponential. With more and more people turning to video streaming services, the industry is adapting to new technologies like 4k and HDR to keep up with demand.
OTT Video Streaming in India 2022 – The Present and Future of Digital Entertainment
OTT platforms are a huge part of the digital entertainment industry in India. The Indian OTT video streaming market is projected to grow at a CAGR of 34% between 2018 and 2022.
OTT platforms have increased their popularity in the Indian market over the past few years. It has been reported that by 2022, there will be an increase in the number of subscribers to OTT platforms by up to 100 million.
The Indian OTT video streaming market is projected to grow rapidly. This growth can be attributed to factors such as increasing internet penetration, growing smartphone user base, increasing affordability, availability of high-speed internet, improving content quality on these platforms and more importantly – availability of regional content on these platforms.
The Rise of OTT Platforms in India 2022 and their Road Ahead
The Indian OTT market is currently dominated by a few players and dominates the video streaming space. With the rise of smartphones, cheaper data, and an increasing number of people getting connected to the internet, we can see that this is just a beginning.
The future of video streaming in India looks promising with more and more Indians getting connected to the internet. With cheaper data plans and an increase in availability of smartphones, we will see more Indians turning to online video streaming as a source for entertainment.
A Detailed Analysis of the Top 10 OTT Platforms for Indian Subscribers
OTT full form is Over the top media service and refers to content delivered over the internet without the involvement of a multiple-system operator in the control or distribution of the content.
India is one of the fastest growing markets for OTT. The country has witnessed an increase in broadband penetration and a rise in mobile data consumption, which has led to an increase in OTT adoption too.
In this article, we will explore some of the top 10 OTT providers that are popular among Indian subscribers.
1. Amazon Prime Video
Amazon Prime Video is the video streaming service offered by Amazon. It was launched in India on 24th September.
Amazon Prime Video offers a wide variety of TV shows, movies and original content to Indian customers. The company has invested $5 billion in Indian productions and is the first global internet company to invest this much in India.
Currently, it has more than 25000 hours of content available.
The Company has also partnered with Indian producers like Yash Raj Films and T-Series to bring their content on Amazon Prime Video.
Apart from this, it also offers live TV channels like Star Sports Select HD1, Star Sports Select HD2, Star Sports Select HD3 and Sony Ten 3 which are only available on Amazon Prime Video at present.
| Subscription Plans | Amount |
| Monthly | 179 |
| Quarterly | 459 |
| Annual | 1499 |
For more information on Amazon Prime Subscription Plans
2. Netflix
Netflix is a popular streaming service that provides movies and TV shows to its customers. They offer both a monthly subscription and an annual subscription. In India, Netflix is one of the services that can be accessed through an OTT (over-the-top) platform.
Netflix has expanded its business in the Indian market by partnering with local providers such as Airtel and Vodafone, which are the two largest telecommunications companies in India. This partnership allows Netflix to bypass the need for expensive licensing deals with content providers and instead offers their service through these telecom companies’ mobile apps or set-top boxes.
Netflix is also available on other OTT platforms like Hotstar, JioTV, YouTube TV, and SonyLIV. These platforms have a much larger audience than Netflix
| Subscription Plans | Amount |
| Basic | 199 |
| Standard | 499 |
| Premium | 649 |
| Mobile Only | 149 |
For more information on Netflix Subscription Plans
3. Aha
Aha is a video streaming and on-demand service provider. It is one of the leading OTT platforms in India, with over 800 million monthly active users. Aha offers more than 30 services including movies, TV shows, cricket, lite music and more.
Aha has been in the Indian market for over a decade and has been one of the pioneers of OTT space. The company offers a range of services including live TV, movies, music, sports, and news. Aha also provides an app that allows users to watch their favorite content on mobile devices.
| Subscription Plans | Amount |
| Telugu Annual Plan | 399 |
| Telugu Quarterly Plan | 199 |
For more information on Aha Subscription Plans
4. Disney Hotstar
Disney has been in the Indian market for a while now. They have been experimenting with many different kinds of content, like cartoons, movies and TV shows. They are now trying their hand at an OTT service called Disney Hotstar.
Disney Hotstar is a video-on-demand service that provides Disney content to Indian audiences. The first thing that you will notice when you log into the app is the layout which is very similar to Netflix and Amazon Prime Video. The app has a lot of categories for viewers to choose from – live TV, movies, sports, kids and more. It also has its own original content in Hindi like “Kya Aap Paanchvi Pass Se Tez Hain?”
| Subscription Plans | Amount |
| Super (Year) | 899 |
| Premium (Year) | 1499 |
| Premium (Month) | 299 |
For more information on Disney Hotstar Subscription Plans
5. Zee5
Zee5 is an Indian OTT platform that provides content in the form of movies, TV shows, and original programming.
The company was founded in 1991 by Zee Entertainment Enterprises Limited. It has a library of over 2000 hours of content and more than 50 original productions.
Zee5 is available on all major devices including smartphones, tablets, laptops, desktops and smart TVs.
It also offers offline viewing feature for its users.
The company has a partnership with Airtel that allows subscribers to watch Zee5 content without internet connection through the Airtel TV app.
| Subscription Plans | Amount |
| 12 Months Plan | 599 |
| 3 Months Plan | 399 |
For more information on Zee5 Subscription Plans
6. Voot
Voot is an one of the best OTT platform in India. It is available on Smart TV, Android, and iOS devices.
Voot provides a variety of shows and movies in Hindi, English, Tamil, Telugu, Marathi and Bengali. It also has a library of children’s programs with over 300 hours of content.
All the content on the Voot platform is available for free to its viewers with ads. There are also premium services that viewers can pay for to remove ads or watch content offline.
| Subscription Plans | Amount |
| Annual Plan |
For more information on Voot Subscription Plans
7. SonyLiv
SonyLiv is an Indian OTT platform that provides a wide range of content to the Indian audience. It was launched in 23 January 2013 and is currently available on Android and iOS devices.
SonyLiv has a wide variety of content from movies, TV Shows, live sports, news, music, kids programming and more. The company also offers its own original programming on their platform.
The company has partnered with various other companies to offer exclusive content including Shah Rukh Khan’s production house Red Chillies Entertainment for movies like Raees and Dear Zindagi as well as WWE for wrestling matches.
| Subscription Plans | Amount |
| 12 Months Plan | 999 |
| 6 Months Plan | 699 |
| 3 Months Plan | 299 |
For more information on SonyLiv Subscription Plans
8. Sun NXT
Sun NXT is an Indian OTT provider. They offer a wide range of content from movies, tv shows, documentaries, and sports. It has been growing in popularity in the past year and is one of the top online streaming platforms in India.
The Sun NXT app is available on Android, iOS, and on the web. You can download or stream content depending on your preference.
| Subscription Plans | Amount |
| Basic Plan (1 Month) | 50 |
| Basic Plan (12 Month) | 480 |
| Premium Plan (1 Month) | 99 |
| Premium Plan (12 Month) | 799 |
9. MX Player
MX Player is one of the most popular video streaming apps in India. It has a user base of more than 100 million. The app provides video on demand services for TV shows, movies and other content.
MX Player is one of the most popular video streaming apps in India. It was launched in 18 July 2011 and has a user base of more than 100 million. The app provides video on demand services for TV shows, movies and other content. This article explores the features and popularity of this app in India.
The app offers free movies and TV shows, but it also provides premium content to its users at a subscription fee.
| Subscription Plans | Amount |
| Gold Annual (12 Month) | 199 |
For more information on MX Player Subscription Plans
10. ALTBalaji
There are many OTT platforms in India that are offering a wide range of content. ALTBalaji is one of the most popular ones and it has been able to make a mark in the industry.
ALTBalaji is one of the newest OTT platforms in India. They have been able to make a mark in the industry by providing a wide range of content that ranges from daily soaps to reality TV. These shows can be watched on their website or through their mobile app. Their shows are very well-made and they have been able to create a space for themselves in this market by investing heavily
ALTBalaji is an Indian OTT platform which offers TV shows, movies and other digital entertainment to its subscribers. It has been able to establish itself in the market as one of the best OTT providers with a wide variety of content.
| Subscription Plans | Amount |
| 12 Months Plan | 300 |
| 6 Months Plan | 199 |
| 3 Months Plan | 100 |
For more information on ALTBalaji Subscription Plans
