What Is SEO – Search Engine Optimization?

What Is SEO – Search Engine Optimization?

What is SEO?

Search Engine Optimization (SEO), which is the method of improving the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To know the true purpose of SEO, let’s break that definition down and resemble the parts:

  • Quality of traffic. You can bring all the visitors all over the world, but if they’re getting to your website because Google shows them you’re a source for Apple computers when you’re a farmer marketing apples, that is not useful and quality traffic. Instead, you need to attract visitors who are genuinely interested in the products that you offer.
  • Quantity of traffic. Once you hold the right people clicking over from those search engine returns pages (SERPs), more traffic is more reliable.
  • Organic results. Ads make up a meaningful portion of many SERPs. Organic traffic is the best traffic that you no need to pay for.

How SEO works

You might believe of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re utilizing magically responds with a long list of links to webpages that could probably answer your question.

That’s true. But should you ever stop to consider what’s backward those mysterious lists of links?

Here’s how it goes: Bing, Google (or any search engine you’re utilizing) has a crawler that runs out and gathers information about all the content they can obtain on the Internet. The crawlers carry all those 1s and 0s behind to the search engine to develop an index. That index is then supplied through an algorithm that attempts to match all that data with your question.

Several factors go inside a search engine’s algorithm, and here’s how a combination of experts ranked their

Learning SEO

This section of our site is here to help you acquire anything you want about SEO. If you’re entirely new to the topic, start at the very opening and read the Beginner’s Guide to SEO. If you need help on a specific topic, dig in where suits you.

Here’s a general overview:

Building an SEO-friendly site

Once you’re able to start walking that SEO walks, it’s time to implement those SEO methods to a website, whether it’s brand unique or an old one you’re growing.

These pages will assist you to get started with everything from choosing an SEO-friendly domain name to the best methods for internal links.

Content and related markup

A website isn’t a site until you own content. But SEO for content has enough distinct variables that we’ve presented in its section. Start here if you’re interested in keyword research, how to write SEO-friendly copy, and the sort of markup that assists search engines comprehend just what your content is actually about.

On-site topics

You’ve previously learned a lot regarding on-site topics by searching into content and relevant markup. Now it’s time to make technical with information about robots.txt.

Link-related topics

Dig long into everything you always needed to know regarding links from anchor text to redirection. Read this list of pages to understand whereby and when to apply nofollow and whether guest blogging is dead. If you’re also into the link-building side of everything (working to increase the rankings on your website by making links), go directly to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve learned the ins and outs of everyday SEO and are now set for some advanced topics. Make assured all that traffic has the most natural time possible switching with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.


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